Another delicious way to encourage coexistence
Our corporate partner, Zenify, has been busy the last few weeks gearing up for their big launch at the Natural Products Expo East. With 5% of their profits going to Coexist, we’re psyched to be part of what they’re doing. Oh, and we love the drink, too.
We’ll let the press release do the talking about Zenify:
Zenify, the all-natural Stress Relief Drink, has announced its national launch at Natural Products Expo East.
“Zenify is the most effective stress-relieving drink ever formulated,” said Adam Rosenfeld, Founder and Formulator. “It has only 50 calories, no caffeine, and contains 25 times more stress-relieving antioxidants than green tea. Just as importantly, the drink tastes great. It’s clean and extremely refreshing with hints of passion fruit, peach and mango.
"We didn’t fairy-dust our drink,” added Rosenfeld. Each can contains 350mg of L-Theanine and 350mg of GABA, which is 50% more than any other stress-relief drink in the market. L-Theanine and GABA are naturally-occurring amino acids found in tea, tomatoes and chocolate that have been clinically shown to increase alpha waves in the brain, elevate serotonin and dopamine levels, and reduce stress without drowsiness.
“Our goal with Zenify is to help reduce stress, tension and conflict throughout the world,” said Rosenfeld. “I’ve never been particularly fond of energy drinks. Not just because of the excessive caffeine, but also the angry, aggressive ‘monster’ lifestyle. I wanted to create a drink that would bring people together instead of tearing them apart.”
The company partners with The Coexist Foundation to increase understanding and reduce conflict throughout the world. Zenify donates 5% of its profits to the nonprofit whose cause was first made popular by Bono of the band U2. Zenify is the first corporate partner of The Coexist Foundation.
“We have test-marketed our drink in select retailers in Southern California and New York, and I’m excited about our national launch,” said Brian Liu, successful business entrepreneur and Co-Founder of Zenify. “The natural distribution channel is perfect for Zenify and meshes well with our functionality and brand attributes. We’re non-GMO, gluten-free, and low-calorie. I’ve watched the company grow over the past year as Chairman, but I’m now taking a more active, day-to-day role at the company. Who doesn’t have stress? That’s why there’s tremendous potential with this drink. I look forward to fostering a more Zenifyed world.”
Learn more about Zenify.